Sky Bet extends English Football League sponsorship deal
17 November 2017
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Sky Bet has extended its multi-million pound sponsorship offer with the English Football League till the summer season of 2024.
The gaming operation is the yohaig code heading sponsor for the Championship, League One and League Two football divisions.
It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will attempt to dissuade issue gambling through messaging on t-shirts, which clubs will benefit through more money.
The offer, which deserves tens of countless pounds, has been in location since 2013.
Sky Bet stated it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.
this promotion code will make the 11-year deal among the longest in professional sport, the yohaig code firm stated.
The Leeds-based operation, which includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering industry has been under increasing scrutiny from the government, and from the yohaig code regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming firms.
However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from betting firms.
the yohaig code cash from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the 3 divisions below the Premier League.
The president of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League used the earnings generated to assist them run their daily operations.
He stated: "Without sponsorship from the wagering industry there aren't a multitude of sponsors happy to get included in football."
However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.
Among the findings of the BBC's yearly Price of Football survey was that more young football fans bet on games than play the sport.
About 95% of TV ad breaks in live football matches function at least one gambling advert, the BBC found in October.
In some matches, 40% of the adverts were for gaming.
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the fun stops. Stop" project.
"From the play offs and including next season every t-shirt will have an accountable gaming message on the shirt sleeve and we're connecting that into an accountable gambling campaign beginning today, that includes a TV advert and border boards at EFL video games," he said
The "When the enjoyable stops. Stop" project is orchestrated by the yohaig code Senet Group, which was developed in 2014 by some of Britain's leading bookmakers in response to public concerns about gambling and betting addiction.
The head of the GambleAware charity, Marc Etches, stated that while it welcomed a commitment to do more to promote more secure betting, "the messaging requires to be a lot more specific about the threat included than what the yohaig code betting market presently proposes".
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