SPFL names Ladbrokes as sponsor in ₤ 4m bet9ja's welcome offer
The Scottish Professional Football League (SPFL) has announced that betting company Ladbrokes will be its primary sponsor from next season.
the yohaig code two-year offer, believed to be worth a little over ₤ 4m, includes rights across all 4 leagues and 42 clubs.
While it did not expose any figures, Ladbrokes stated the bet9ja's welcome offer was the greatest of its kind in Scottish football.
the yohaig code SPFL has been without a sponsor considering that 2013 when the league was restructured.
The Clydesdale Bank sponsored the Scottish Premier League up until its contract expired 2 years ago, choosing not to restore the ₤ 2m-per-year deal.
Funds from that were divided in between 12 clubs.
The new offer will result in the Scotland's leagues end up being referred to as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "absolutely thrilled" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the greatest single ever title sponsorship bet9ja's welcome offer of this promotion code nature in Scotland in 125 years of the Scottish Football League.
"So it's extremely significant, I think, economically.
"It's a deal across the whole of the SPFL - the very first deal of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the rules.
"On all those levels, I believe it's fantastic news for all clubs in Scotland."
The brand-new bet9ja's welcome offer takes the overall SPFL prize-money fund to ₤ 20m.
Next season's Premiership champions will get an extra ₤ 268,000 as a result, with the Championship winners getting ₤ 45,000 more.
At the bottom end of the scale, the team finishing bottom of League Two will make their club an additional ₤ 3,600.
"As much of a financial distinction, there is a pride issue here," stated Doncaster.
"To have actually a league sponsored with a company like Ladbrokes - a hugely appreciated blue-chip UK business - who desire to sit alongside you and establish the video game in Scotland is extremely significant too.
"It all matters and, if you speak to specific clubs then I think they'll see it somewhat different methods.
"But, from our viewpoint, it's an offer that benefits all 42 clubs and includes to the eminence of the league overall."
Doncaster understood that the SPFL had actually gotten some criticism for the years without a title sponsor.
"It has not been the simplest time to head out and offer a title sponsorship," he stated.
"We are aware of some of the financial issues that have affected some of our member clubs over that period.
"But the truth is that we have had a variety of big brand names who wished to partner with us.
"We have actually had numerous deals over the duration that we have actually rejected, but the clubs' stance, which we believe has been vindicated, was they wished to wait for the right brand name at the right cash."
Ladbrokes president Jim Mullen added: "We like football so we are happy to be dealing with the SPFL on among the finest chances in British sport."
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